A big pat on the back for Ben & Jerry's. It's refreshing to see a brand not afraid of alienating buyers by standing up for what is right. Most Marketing Departments would baulk at the idea or re-branding one of their products in support of gay marriage, as Ben & Jerry's did with Chubby Hubby now aptly named Hubby Hubby in the State of Vermont where they have legalized Gay Marriage.
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